Georgia unveils Civil War 150th anniversary logo, website for tourism, marketing

The Georgia Department of Economic Development has unveiled its logo and website design for the state's observance of the 150th anniversary of the Civil War.

Details on the state's tourism plans for the event were presented recently at the Georgia Governor's Tourism Conference in Athens.

The logo looks like a soldier's belt buckle and has a large "GA" in the center, reminiscent of a "CSA" or "US" during the war.

The state also is updating the book "Crossroads of Conflict: A Guide to Civil War Sites in Georgia", is printing and circulating a Civil War driving map (below) and will unveil a special website in late October, according to the department. The push is for 2011-2015.

The website "will be an inviting and engaging interactive experience that drives tourism by allowing consumers to feel, experience and engage in Georgia’s history. Features include an interactive map, historical timeline, heritage war trails, ecommerce, and social media." the state says.

The site is not yet complete, said Stefanie Paupeck of the department's communications office.

"The Sesquicentennial of the Civil War is the most significant heritage tourism event impacting Georgia in coming years. The state has the opportunity of educating residents and tourists alike to the role Georgia played in this critical moment in U.S. history," according to a statement.

More than a dozen states have had sesquicentennial websites up for several months. Observers have said the anniversary has not been a funding priority of the Perdue administration.

The website is a portal for local governments and businesses to tout their plans.

"As of now, we are not sponsoring a major sesquicentennial event. We are promoting all the activities and events that our tourism partners around the state are hosting," Paupeck said. "Over the next four years the Sesquicentennial will be a huge part of the tourism division’s marketing efforts including features in our newsletters, quarterly contests, travel guide feature in the 2011 issue and so on."

According to the state, the CW150 website will reach beyond just Civil War buffs to “to tell the story in a compelling way to a much broader audience.”

It will also direct travelers to points of interest and events.

"Crossroads" serves the "dual purpose as tour guide and as an in-depth history of Civil War Georgia. Included are over 200 modern and period photographs, images, maps, GPS coordinates, and a detailed chronology of events as they unfolded during the four-year conflict," the state says.

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Georgia working on 150th anniversary Web site

A budget shortfall has Georgia late out of the gate in marking the Civil War’s 150th anniversary.

The state’s Department of Economic Development hopes to launch a sesquicentennial Web site in October or early November. Some 16 states already have sites that promote such events and places of interest.

Working with the Georgia Civil War Commission (GCWC), the department also is updating and expanding the book “Crossroads of Conflict,” a book guide to more than 350 sites across Georgia. The revision also should be out in the fall.

Both GCWC Chairman John Culpepper and Barry Brown, heritage tourism specialist with the economic development department, cite the lack of designated state funds to mark the anniversary.

Some $500,000 initially meant to promote events was cut from the state budget. Instead, Brown says, the department is using discretionary money and support from the Georgia Humanities Council to build the Web site and promote events.

Across the country, local governments and tourism leaders hope to bring in money from Civil War re-enactments and heritage tourism. But trying to raise money for marketing campaigns during a recession and major state budget shortfalls has proven difficult.

The GCWC, for example, currently has no funding for next year. It was able to provide less than $50,000 to the state for the Web site and “Crossroads” update.

“We’re in the early stages of developing the Web site,” says Brown. “It is meant to build heritage tourism.”

Georgia’s sesquicentennial Web site will mirror the state’s approach to tourism, breaking it into nine regions. Brown expects the site will include a guide to sites, 150th events, the war day-by-day and soldier diaries. A Civil War timeline also will be posted.

Many cities, including Columbus and Stone Mountain, will sponsor events in 2011, early in the sesquicentennial. Others, including Chickamauga, will handle events in 2013 and 2014.

“The state has no plans to mark the sesquicentennial at this time,” Brown says.

Georgia Civil War Heritage Trails, a non-profit group, has been the state’s leading source for Civil War driving tours and interpretive signs.

Its main mission is education, economic development (tourism) and preservation, says executive director Steven Longcrier. His organization gets little state money, depending more on cities, counties and the U.S. Department of Transportation for interpretive sign grants.

“Our Web site will greatly expand as more of the elements of our trails are in place,” says Longcrier.

“Although Georgia Civil War Heritage Trails is not a heritage tourism program that begins or ends with the Civil War sesquicentennial, the increased public awareness brought about by this significant anniversary is certainly benefitting our efforts, too,” Longcrier says.

CWHT is working to have three of six heritage trails in place by the war’s sesquicentennial: The Atlanta Campaign, the March to the Sea and Confederate President Jefferson Davis’ unsuccessful effort to avoid capture by the troops in blue. The trails are meant to be driven and are supplemented by interpretive markers.

The Georgia Civil War Commission’s Web site is largely dormant.

Culpepper, who also serves as city manager in Chickamauga, recently started the Tri-State Civil War Association to combine resources and promote related sites and events in Georgia, Alabama and Tennessee. The Battle of Chickamauga re-enactment in 2013 will be the largest in the Deep South.

The Tri-State Web site is selling sponsorships and the group will produce 100,000 rack cards.

So far, the association has brought in $18,000 from member cities and counties in northwest Georgia, southern Tennessee and eastern Alabama, Culpepper says. "By pooling our resources together, we can get the job done," Culpepper told the Chattanooga Times Free Press.

Like Brown, he stresses the importance of the Civil War in Georgia. The Confederate loss of Atlanta assured the re-election of President Abraham Lincoln.

“We are promoting the war ended in Georgia,” says Culpepper.